Feature Article: The Secret Success Formula

No matter who you are, where you live or what your gender, age, or race is, by the time you finish reading this breakthrough report, you will discover...

Have you ever wanted a business where you could jump right in and start making serious money? . . . a business where you could start making immediate profits on your first day ?. . . a proven business with a product that practically sells itself ? . . . If so, I have some GREAT NEWS for you!

Hi! My name is Russell Medeiros. I've been in the direct marketing and product development business for almost ten years and I'm always on the look-out for the "ultimate" product.

You know, the classic "no brainer" product that totally sells itself because the decision to buy it is so obvious...a product that everyone wants...a product that has HUGE PROFIT and can be sold on full auto-pilot.

While there are "dream products" like this out there, they are very rare. In fact, most people in business never get to experience the exilarating RUSH of orders and profits that this type of product generates.

Whenever I offer consulting, my clients always ask the same question:" What is the fastest and easiest way to make huge profits without having years of industry experience and without having to invest a lot of money?"

I'll take it one step further...they are now asking the same question but following with "How can I do this on the Internet?"

Well, this is..or I should say WAS...a tough question to tackle. Of course I could give the standard answer by saying "Well, you gotta have the right product at the right time" but that wouldn't really help anyone.

Now that the Internet has totally changed the way the world does business, the definition of "the right product" has been completely rewritten! The market has changed, consumers have changed, and even the methods of advertising products and taking orders is completely different from what it was just a few short years ago.

Fortunately, starting a home-based direct marketing business is now easier and far cheaper than it has ever been! Now that we have all of these incredible new methods of reaching millions of customers at our fingertips (e-mail, fax advertising, Internet, classified advertising, etc...), anyone can start and run a wildly successful business from their home... all on a "shoestring budget"!

Even though we have the most advanced and inexpensive marketing methods at our disposal, we still need the much sought after "Right Product at the Right Time". Of course this is the challenge...it is very difficult to find that "right product".

Any veteran of this business will tell you the same thing...Sure, there are lots of products out there but most are total garbage! There are literally hundreds of thousands of web sites on the Internet that are losing money every year.

In order to make money in any business...and make it quickly, you absolutely must offer the right product to the right people at the right time.

That's what this feature article is all about...helping you discover the right home business product for today's dynamic market. A product that you can effortlessly put on auto pilot and start making money...even if you have never been in any kind of business before!

Now before we go into that, let me share with you what a few of collegues and I have discovered. We have done extensive research and pulled together the trade secrets from the top marketing gurus in the country to find a simple checklist for the most perfect and ideal home based business product. Keep in mind...this is not some bogus list we just threw together. This is the result of months and months of hard work and years of experience. In fact, the people we worked with are all self made millionaires.

Anyway, study the list below because it will uncover the exact secrets that you have been looking for. The old saying is true..."Knowledge is Power" and when you know the exact requirements for a wildly successful business, you won't fall prey to flashy sales material or overblown hype. You will be be able to "cut through the bull" and know a great business when you see it!

An immediately successful home based business project will have all of the following essential characteristics:

	Prospective buyers will want the product so badly they will immediately respond to your offer... and it can easily be advertised and promoted in a variety of inexpensive ways. Simple, free advertising tactics, such as word-of-mouth advertising and Free Internet classifieds will work perfectly.
	Customers will already want your product...but it must have an extremely high perceived value...so that any price you ask will seem like a great deal. Your customers will always be willing to pay your price.
	The product attracts intelligent people who have money and are willing and able to spend it. ( If you want to know how important this is, try selling something to a broke dummy!)
	The product either costs you absolutely nothing or a very small portion of the selling price. It is important to have a high enough profit margin that it only takes a few sales to make serious income.
	The product must be very easy to ship...or even better yet, be completely downloadable. This way you can increase your free time and not be a slave to your business. You can also arrange to have your product drop shipped for you...therefore getting someone else to do the "dirty work". ( Read on to discover how to do this for FREE.)
	The product requires no selling and support. You don't want to have to do a bunch of hardball selling ...and the product must be super easy to use ( or else you will have to spend all of your time answering questions on how to use it! )
	It has been proven again and again to be successful...from the large corporation to the small home office. This way, it is proven to make money on any level...regardless of experience.
	It has consistently worked over time. If a product has experienced guaranteed success in the past, it will almost always continue to succeed in the future. Why not pick a product that is a known winner...and ensure your success right from the beginning?
	The product has all of the details written out for you. It leaves no question unanswered. It has step by step detailed instructions and is therefore ready to crank out profits right from the start. ( Think about it...would you rather start making money immediately or be stuck scratching your head and wondering, "what do I do next?" )
	Lastly, the product is doesn't have someone else's company name on it... it's totally generic and can even be customized with your information, so it looks like you are the originator of it! (This is VERY important because it increases the "credibility factor" with your customers and hence, increased sales and profits!)

So what do you think? This is a pretty good "wish list" isn't it? And wouldn't it be great if you could start your own growing operation with a product that had all of these awesome characteristics?

Well, if your answer is "Yes", then you're really going to love the rest of this feature article!

Even if your answer is "no", you should read on anyway. I guarantee that you will at least be entertained and probably a little suprised at what you will discover. (But who could resist being at least a little interested in a product with all these characteristics?) Anyway...

Having your own home based direct marketing business can sometimes be a real adventure.

It is a lot like mining for diamonds or panning for gold. When it is working, when you find gold and diamonds, it's a lot of fun! And even when there's no gold in your pan, it is rewarding....because you're learning. You're learning priceless information...like how to pan, where look, what size pan to use, and even when to dig deeper.

So, I've been doing a lot of panning lately..a lot of mining for treasure. And I've found a lot of gold and diamonds. (Finding successful projects seems to get easier with practice!) But more important than finding treasure, I've come up with what I think is an even better way to look for it in the first place!

While all the other miners are sweating away... knee deep in muck digging for gold, I want to be the one standing in the shade selling them the shovels and pans (or any other supplies they need).

This is the way that really huge fortunes were made in the Old West. (For instance, Levi Jeans to name just one.)

And it is the way even greater fortunes are being made today. By selling the essential tools that miners (or entrepreneurs) must have and use to find their fortune.

And this is what the "ultimate" product is all about. Allowing YOU to discover how to be the one who's selling the tools needed to make money!

You know all those " how to" books, reports, and manuals you see advertised in the back of most magazines (and now on the Internet)? The ones that show you "How To Start Your Own Mail Order Business", or "How To Publish Your Own Newsletter", "How To Start a Profitable Internet eCommerce Business", or "How To Make $50 An Hour With Your Video Camera"? Well…

Those books, reports and articles are the very back-bone of the direct marketing business...and have been for years! They have been around forever... and they will continue to be one of the easiest and most profitable ways for people to start a home based business. In fact, over 90 percent of all new mail order companies that make it past their first year sell this type of information.

It's a fact. Go to anyone in the direct marketing business today and they will proudly tell you that this is how they got started...by running cheap little ads for reports like "How to Buy Government Cars for as little as $25" or "15 Sure fire ways to make $575 in Seven Days". (Hey, this is exactly how successful entrepreneurs like Don Lapre, Ted Nicholas and Brad Richdale started off their ways to becoming the Success Stories that they are today!)

Anyway, just about everyone has heard really awesome success stories about people who have made lods of money selling these reports. (Have you heard of the one 23 year old college student who brings in over $300 a day selling plans that show how to build little model cars?)

Did you know that Arnold Schwarzenegger's first found financial success by selling how-to-books by the mail? It's true!

He sold his own personal diet and workout manuals and made thousands of dollars... and this was over 25 years ago! Today, Arnold makes over $20 Million per movie. But don't forget, he makes even more money as a businessman.

There is no doubt about it. People will always be willing and ready to spend money for quality information and ideas that will make them wealthier, wiser, and happier.

"Selling information is a Billion Dollar Industry that will be around forever!"

- Forbes magazine, September 1996

"My company has made over 10 million dollars selling how-to informational books, reports and guides."

- Mark Spice, International Direct, Inc.
(excerpt from INC Magazine, January 1997)

"It's funny... I never thought I could have made over 200 million dollars by simply selling one how-to book!... Heck, I would have been happy with $200 bucks!

- Ted Nicholas, "How To Form Your Own
Corporation Without A Lawyer For Under $75"

It is success stories like these, plus the ease of actually doing it, that inspire so many people to start out in this business. And they almost always start out by placing inexpensive and small ads offering various "how-to" books and reports. And that's where The Ultimate Home Based Business Project comes in . . .

Here is a suprising and exciting statistic: There is an estimated 57.2 million people wanting to get into the direct market/mail/response business each year and most of these people will get their start selling how-to publications.

In addition, according to NUA Internet Surveys, by the end of this year, there will easily be well over 225 million Internet users worldwide (and growing at a rate of 5% each month!) Best of all, an estimated 19 to 25 percent of them will be interested in starting a home based business.

Now, I am going to show you detailed instructions on how you can tap into this unprecedented huge market and turn it into your own personal flood of money.